How is final
art created?
Camera ready art for print production, silkscreening,
pad printing, embroidery and web applications is produced on a
PC .
What
is camera-ready art?
Basically this means the file or piece of paper (hard
copy) containing the artwork is ready to make a plate or negative
from. To be considered camera ready, art must be supplied electronically
in proper artwork format or as black
ink on white paper. It must be CRISP output produced from
a quality laser printer or by linotronic output.
If the finished product
is being printed with more than one color, the colors must be separated,
complete with registration marks.
When
is art NOT camera ready? |
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Output from photocopiers, bubblejet, inkjet, or
dot matrix printers. |
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Any output using colored ink or colored paper. |
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Anything that has been duplicated, including printed copies
of letterhead, business cards, etc. |
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Screens or screened images with dot patterns that are too
fine to reproduce. |
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Images with the edges of type or graphics which are jagged
or rough. |
Software
used: |
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CorelDraw 14 |
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Dreamweaver 8 |
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Adobe Pagemaker 7.0 |
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Adobe Illustrator 7.0 |
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Adobe Photoshop 7.0 |
If
supplied in the appropriate format, your existing artwork can be
used to produce the final product, or can assist in recreating camera
ready art.
Why
Can't You Just Use my Artwork?
We
often need to "rework" your existing artwork so that
it will reproduce well - we want the imprint on the products
you order to look good.
Images created for internet
use are quite low resolution, and are NOT camera-ready when you
email them to us.
Your supplied files
produced in programs which do not offer export capabilities to
enable embedding fonts, or production of a .pdf file will likely
not open in our professional graphic programs.
For the
more experienced - Digital Artwork:
- Digital files can
be received by email or disk.
- We cannot read disks
which are Macintosh formatted. Mac files saved on an IBM disk must
have an IBM extension added to them. Examples would be: .tif for
a TIFF file; .ai for an Illustrator file; .eps for an EPS file,
etc...
- Bitmap TIFF files
should be at a minimum of 600 dpi at final size.
- If you compress your
file, use a zip format
About Fonts:
Translating fonts
is one of the most confusing aspects of electronic file transfer.
Your fonts must be identical to those which we use. Manufacturers
have different names for fonts (typefaces), but they are often
the same (for example: Univers, Universal, Helvetica, Swiss, Switzerland
are all the same typeface).
Fonts are not transferred
with your word processing document (Microsoft Word / Wordperfect).
When sending files of this type you have several options:
- Convert
the fonts to curves, so that they transfer as images.
- Use
a typeface identical in name to one from our font list.
- We
can substitute a typeface from our font list
(we can choose one that is similar or you can request a particular
one).
- If
you require specific typeface(s) which we do not list you
must separately provide the true type fonts (.ttf) with your
document.
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