Artwork Specifications  

How is final art created?
Camera ready art for print production, silkscreening, pad printing, embroidery and web applications is produced on a PC .

What is camera-ready art?
Basically this means the file or piece of paper (hard copy) containing the artwork is ready to make a plate or negative from. To be considered camera ready, art must be supplied electronically in proper artwork format or as black ink on white paper. It must be CRISP output produced from a quality laser printer or by linotronic output.

If the finished product is being printed with more than one color, the colors must be separated, complete with registration marks.

When is art NOT camera ready?

 

Output from photocopiers, bubblejet, inkjet, or dot matrix printers.

 

Any output using colored ink or colored paper.

 

Anything that has been duplicated, including printed copies of letterhead, business cards, etc.

 

Screens or screened images with dot patterns that are too fine to reproduce.

 

Images with the edges of type or graphics which are jagged or rough.


Software used:

  CorelDraw 14
 
Dreamweaver 8
  Adobe Pagemaker 7.0
  Adobe Illustrator 7.0
  Adobe Photoshop 7.0

If supplied in the appropriate format, your existing artwork can be used to produce the final product, or can assist in recreating camera ready art.

Why Can't You Just Use my Artwork?

We often need to "rework" your existing artwork so that it will reproduce well - we want the imprint on the products you order to look good.
Images created for internet use are quite low resolution, and are NOT camera-ready when you email them to us.
Your supplied files produced in programs which do not offer export capabilities to enable embedding fonts, or production of a .pdf file will likely not open in our professional graphic programs.

For the more experienced - Digital Artwork:

  • Digital files can be received by email or disk.
  • We cannot read disks which are Macintosh formatted. Mac files saved on an IBM disk must have an IBM extension added to them. Examples would be: .tif for a TIFF file; .ai for an Illustrator file; .eps for an EPS file, etc...
  • Bitmap TIFF files should be at a minimum of 600 dpi at final size.
  • If you compress your file, use a zip format

About Fonts:

Translating fonts is one of the most confusing aspects of electronic file transfer. Your fonts must be identical to those which we use. Manufacturers have different names for fonts (typefaces), but they are often the same (for example: Univers, Universal, Helvetica, Swiss, Switzerland are all the same typeface).

Fonts are not transferred with your word processing document (Microsoft Word / Wordperfect). When sending files of this type you have several options:

  • Convert the fonts to curves, so that they transfer as images.
  • Use a typeface identical in name to one from our font list.
  • We can substitute a typeface from our font list
    (we can choose one that is similar or you can request a particular one).
  • If you require specific typeface(s) which we do not list you must separately provide the true type fonts (.ttf) with your document.


 

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